For brands
I want to enter Europe.
A single point of entry to the European market: regulatory compliance, logistics, specialised retail and direct-to-consumer sales under one roof.
Bring my brand to EuropeEuropean Distributor · B2B & E-commerce
Trading, importation and omnichannel distribution for premium brands scaling into Europe — without regulatory, logistics or digital friction.
The solidity and regulatory know-how of international trading.
Specialised retail and direct-to-consumer under one roof.
Stock available where and when the market needs it.
About us
Lilakselection was created with a clear mission: to bridge the gap between leading global brands and the European market. We specialise in trading, importation and omnichannel distribution (B2B and e-commerce), focused on identifying, selecting and accelerating premium brands that stand out for quality and innovation.
Lilakselection is a strategic brand acceleration platform and a gateway to the European market.
Business model
An end-to-end strategic partner — the solidity of international trading with the digital agility of modern e-commerce.
Assessing the brand, the product and its fit for the European market.
Managing the entire bureaucratic, logistics and regulatory chain.
Efficient warehousing and dispatch, where and when the market needs it.
Specialised retail (B2B) and direct-to-consumer sales (D2C).
Visibility, commercial performance and a long-term relationship.
Brands
Brands that passed our criteria and that we represent today in the European market.
Sports nutrition and high-performance supplementation.
Premium/performance supplementation line.
Nutrition, wellness and functional food.
Marketplace
The digital channel connecting the brands we represent to European consumers.
For brands
A single point of entry to the European market: regulatory compliance, logistics, specialised retail and direct-to-consumer sales under one roof.
Bring my brand to EuropeFor retail and resale
We supply nutrition and wellness stores, gyms, clinics and specialised retail, with stock in Portugal and B2B terms.
I want to distribute these brands